Market Sentinel gave a presentation on September 15th at the Internet Advertising Bureau, looking at how company’s reputations are effected by search. It is interesting to note that a huge consumer-facing company like Hutchison 3G, despite vast off-line investments in branding, have somehow ended up with a web site which contains fewer than 50 words indexable by search engines, with zero information about their products, services, customer issues, investor issues etc.

Hutchison Whampoa hopes to float the company next year and one wonders how long it will take them to sort this out.

This entry was posted on Monday, September 19th, 2005 at 6:17 am and is filed under Search is brand, Corporate communications, brand audit, search engine optimisation, Competitive Intelligence, Reputation management, Market Sentinel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.