Can the PR industry address bloggers directly and if so how? Edelman and Technorati are to collaborate on a survey on the subject. Bloggers like Jeremy Zawodny are already expressing wariness of this. Zawodny complains of being spammed at his personal email by irrelevant press releases. (Do no PRs use RSS?) As Charlie Kondek points out, the more blogging migrates to the journalistic mainstream, the more widespread this approach may become.

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