Mark Rogers, CEO of Market Sentinel will be speaking at Around the blog on October 16th 2005 in Paris, joining senior executives from PubSub, Nooked, and SixApart. The focus of the day-long conference will be on new tools and services, and what they mean for companies who want to understand the techniques [...]
Archive for August, 2005
Power to the Consumer
August 22nd, 2005 — MarkMarket Sentinel CEO Mark Rogers will be addressing the IAB’s Power to the Consumer seminar in London, UK, on Thursday 15th September 2005.
He will discussing the new options that blogging offers companies wanting to get messages about themselves to the consumers, and the pitfalls that lie in wait for companies who are slow to monitor [...]
“Search is Brand” as a blogging case study
August 11th, 2005 — MarkWe launched our “Search is Brand” whitepaper at the end of June, discussing how customers experiences of brands was increasingly dictated by search – and pointing out that the search gives a lot of prominence to detractors. Our means of publicising the white paper was to blog it, and to email the key [...]