Online PR gurus Shel Holtz and Steve Rubel have linked to our white paper Search is Brand dealing with the influence of online detractors and methodologies for coping. Rubel suggests that one way forward is pointed by CommonCraft who deliberately targeted a #1 Google slot for “weblogs and business” and achieved it. Commentators on Micropersuasion …

Constantin Basturea writes drawing our attention to a piece by Danny Sullivan in Search Engine Watch querying the basis of our recent survey. It’s a point that’s echoed here with the suggestion that might have skewed the results. Danny Sullivan repeats the searches for the world and gets different results, but then wonders if we …

Smartapps – a blogger with a complaint about Land Rover has deliberately used his blog to target Land Rover and their PR Harrison Cowley, when direct approaches failed. He cites Market Sentinel and Weboptimiser’s white paper supporting our estimation that blogs are a dangerous weapon for disgruntled consumers to wield against brands and estimates that …

Market Sentinel and Weboptimiser have collaborated on a white paper Search is Brand. Our aim was to provide a useful survey for PROs of the challenges posed to brands by online detractors, and to outline a simple toolkit: Audit – find out what people are saying about you, and where the issues are online; Benchmark …