Smartapps – a blogger with a complaint about Land Rover has deliberately used his blog to target Land Rover and their PR Harrison Cowley, when direct approaches failed. He cites Market Sentinel and Weboptimiser’s white paper supporting our estimation that blogs are a dangerous weapon for disgruntled consumers to wield against brands and estimates that he is getting 700 visitors a day – most coming from search engines.
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This blog is mainly the work of Market Sentinel CEO Mark Rogers. We use it to review recent developments in the areas of buzz-monitoring, buzz-marketing, word of mouth, online public relations, blog marketing and related topics. Feel free to comment or email us direct-
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Actually the brand terrorism happens at http://www.haveyoursay.com – my professional blog is at http://www.smartapps.co.uk – but yes – great success.
La vérité sur le Land-Rover Discovery en ligne?
Un bloggeur a ouvert HaveYourSay un blog dédié Ã sa protestation contre le dernier modèle Discovery de Land-Rover. Comme le rapport de Sentinel et WebOptimizer le signalait, les moteurs de recherche peuvent devenir une arme redoutable qui amène un…