Smartapps - a blogger with a complaint about Land Rover has deliberately used his blog to target Land Rover and their PR Harrison Cowley, when direct approaches failed. He cites Market Sentinel and Weboptimiser’s white paper supporting our estimation that blogs are a dangerous weapon for disgruntled consumers to wield against brands and estimates that he is getting 700 visitors a day - most coming from search engines.

This entry was posted on Wednesday, July 6th, 2005 at 4:29 am and is filed under Online detractors, Reputation management, Blogging, Buzz tracking, Competitive Intelligence, PR, Market Sentinel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.