via Noisefilter. Larissa Bannister reviews the threats to brands from bloggers in a Campaign article, mentioning Market Sentinel’s work to monitor this and to help companies deal with it.

This entry was posted on Tuesday, July 12th, 2005 at 6:38 am and is filed under Reputation management, web monitoring, brand audit, Online detractors, Business blogging, Competitive Intelligence, PR, Buzz tracking, Market Sentinel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.