Market Sentinel and Weboptimiser have collaborated on a white paper Search is Brand.

Our aim was to provide a useful survey for PROs of the challenges posed to brands by online detractors, and to outline a simple toolkit:

Audit - find out what people are saying about you, and where the issues are online;

Benchmark - establish how your performance compares with your competition;

Optimise your message - make sure your own web presence says what you need it to say and is indexable by search engines;

Respond - go into the blogosphere yourself, either by responding to your critics directly or indirectly, or by establishing a corporate blog;

Monitor - review your progress against your benchmarks.

Your feedback on this white paper would be very welcome.

This entry was posted on Tuesday, July 5th, 2005 at 10:51 am and is filed under Blogging, Business blogging, Online detractors, Buzz tracking, PR, Competitive Intelligence, RSS technology, Market Sentinel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.