Steve Rubel has posted the 10 commandments of participatory PR.
They are:
1) Thou shall listen – Utilize every avenue available to you to listen actively to what your publics have to say and feed it back to the right parties.
2) Remember that all creatures great and small are holy – It doesn’t matter if it’s the [...]
Archive for June, 2005
10 commandments of “participatory PR”
June 30th, 2005 — Mark40% of top UK grocery brands “outmarketed by detractors”
June 29th, 2005 — MarkWhat happens when you put the most famous brand names in the British high street into Google? Trouble – according to a new survey. 20 out of the top 50 biggest British grocery brands have “major issues” with critical commentators whose websites appear high in the search rankings, according to new work by [...]
Google’s Wallet – could it support micropayments for content?
June 27th, 2005 — MarkIn an interesting blog posting, Charlene Li of Forrester speculates on what direction Google might take a point-to-point payment functionality (the proposed “Google wallet”). Pointing out that such a system already exists in the Google infrastructure for collecting micro-payments on clicks, Li speculates that it might be extended to collect payments on content distribution [...]
Details on Longhorn’s RSS support
June 25th, 2005 — MarkThe Seattle Post Intelligencer gives more details on Microsoft’s RSS support. Key features:
- The next version of the Internet Explorer browser will support RSS feeds (allowing reading and bookmarking);
- Microsoft with integrate RSS support into many of its products for the use of developers;
- There will be an aggregator product (details are a bit [...]
Wall Street Journal surveys blogwatchers
June 24th, 2005 — MarkA Wall Street Journal story shows that mainstream companies like Sprint and Motorola are using blogwatching to understand their customers better.