PRESS RELEASE
Whilst blogs are causing a PR revolution in corporate America, the UK has yet to get the message.
Blogs – simple syndicated websites – have revolutionised corporate communications for Fortune 500 companies like Disney, Avon, FedEx, Motorola, McGraw Hill. An increasing number of global brands realise that with 27% of Americans (according to Pew Internet) using blogs for news, it is vital to get their story out in this arena. The Vice-chairman of GM – Bob Lutz – has even started a personal blog. The technology behind blogs – RSS – means that companies can communicate faster and more effectively internally and externally.
They are not alone – in the daily Blogpulse survey – the number of global blog users has passed 10 million and is growing at 13% a week!
But in a survey conducted by the UK blog monitoring company Market Sentinel Ltd, it was found that only one of the FTSE100 UK blue chip companies syndicated their news releases with RSS – BT . And not one of them has taken the step of launching a corporate blog.
Market Sentinel CEO Mark Rogers thinks that the UK bluechips are missing a trick. ‘Any large company or brand receives thousands of comments and references in the blogosphere. The result is that when customers or partners do a Google search on a company or brand name they are as likely to find a negative comment as they are to find the company’s own message. The big UK companies need to get blogging.’
You can read more about business blogging in the Sunday Times.
UK firms slow to use blogs/tractors/hammers
In one of those what are they trying to say research moments, a blog monitoring company announced last month that top UK companies have been slow to use blogs as part of their marketing campaigns.
Is the survey online? Can you tell more about its methodology? Was there any question about why companies don’t use weblogs and RSS feeds? Any extra info would help