From James Horton comes the proposal that companies should restructure their PR around the web “because that is where all their messages end up”. And this is crucial.

All communications: product catalogues, ecommerce, online services, account management, consumer communications (advertising), corporate communications, internal communications, job advertisements - there is a variable offline element in all of them, but all that information is archived on the web. And that web archive is the predominant public interface for the corporation.

The logic is to create a logic and unity around the web, and restructure the corporation accordingly.

This entry was posted on Wednesday, May 11th, 2005 at 2:34 am and is filed under PR. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.