Excellent article by Charles Arthur in Net Imperative – sorting through the blog hype and making some good points. Interesting mention of Wired founder John Battelle’s early attempt to create a business model around aggregating blog journalism on the model of Korea’s “Oh My News” from a company called Federated Media.

Market Sentinel’s blog-monitoring services were featured in an article by Paul Durman “Firms line up to rocket into the Blogosphere” in the Sunday Times of May 8th 2005.

PRESS RELEASE Whilst blogs are causing a PR revolution in corporate America, the UK has yet to get the message. Blogs – simple syndicated websites – have revolutionised corporate communications for Fortune 500 companies like Disney, Avon, FedEx, Motorola, McGraw Hill. An increasing number of global brands realise that with 27% of Americans (according to …

Mark Rogers, CEO of Market Sentinel, will be talking to Tyler Brule of BBC4′s The Desk on Tuesday 3rd May 2005. The interview will cover buzz tracking during this UK election, and to how the same techniques are being employed in corporate monitoring. Tune in at 10pm.