Last week IBM announced that it would permit employees to blog. Sun think that employee blogging is an opportunity, and have re-cast their corporate PR to allow for it and to encourage the new kinds of contacts between customer and employee that blogging allows.
Sun see blogging as a way of creating the connected company, and of leveraging the intellectual resources of their employees.
[...] PS: I noticed that my blog was found in google with the terms “blog PING” keep on searching, it will be for nothing. If you are one of my bosses and you are reading this then you should be reading this too. And learn from them. [...]