One to one RSS?
May 25th, 2005 -
Last night a phone call from Chloe Stromberg at Forrester in San Francisco. She is working with Henry Harteveldt writing about the use of RSS by travel websites and wanted to know if we had developed one-to-one RSS feeds (yes), with end to end encryption (no). People have been discussing this as a possible solution to the issue of spam filtering. Why should I open my genuine mail from eBay or Paypal if I am deluged with Phishing scams (emails that purport to be genuine asking me for my credit card details)?
An RSS reader may be the answer to this. Market Sentinel produces account specific RSS feeds (all the information personalised to one user) but do not yet encrypt. Instead we make security a condition of our contract.
Two solutions:
1) A secure website updates a feed first with neutral information in the feed title, say the words: “account notification” and keeps the description blank. The user then clicks the link to access the secure site using browser security.
2) The RSS feed itself is https and the feedreader and publisher exchange tokens.
I met on Monday an interesting company offering packaged RSS to City institutions and traders. This is a service they might appreciate, and pay for. As I said to Chloe: we would happily build it for anyone willing to pay! …
RSS made really simple!
May 19th, 2005 -
One of the difficulties we have in explaining the benefits to companies of RSS is the sense of it being a new technology that is hard to understand. We have found it hard to improve on this graphic, borrowed from Rok Hrastnik‘s website, as an explanation of the benefits of RSS.
Tips for the corporate blogger
May 19th, 2005 -
Many thanks are due to Lisa Poulson of Burson Marsteller (via Constantin Basturea‘s PR digest). Here are some dos and donts for CEOs and PRs plunging into the world of corporate blogs. Lisa’s are in Italics and mine are in normal type. – When you make statements – in a blog, a press interview, a …
Employee blogging – opportunity or threat?
May 16th, 2005 -
Last week IBM announced that it would permit employees to blog. Sun think that employee blogging is an opportunity, and have re-cast their corporate PR to allow for it and to encourage the new kinds of contacts between customer and employee that blogging allows. Sun see blogging as a way of creating the connected company, …
UK companies slow to use RSS, blogs, survey finds (Update 1)
May 11th, 2005 -
PRESS RELEASE Whilst blogs are causing a PR revolution in corporate America, the UK has yet to get the message. Blogs (simple syndicated websites) have revolutionised corporate communications for Fortune 500 companies like Disney, Avon, FedEx, Motorola, McGraw Hill. An increasing number of global brands realise that with 27% of Americans (according to Pew Internet) …
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