http://www.marketsentinel.com/blog/2005/04/why-are-blogs-so-negative/ Understanding social media Tue, 10 Nov 2009 09:52:39 -0600 http://wordpress.org/?v=2.8.5 hourly 1 http://www.marketsentinel.com/blog/2005/04/why-are-blogs-so-negative/comment-page-1/#comment-5 Making the most of consumer generated content - discussion at ad:tech 2007 » sylleptic Fri, 28 Sep 2007 11:02:07 +0000 /?p=4#comment-5 [...] Avis case study is based on the idea of net approver ratings, which essentially measure people saying positive things minus people saying negative things, for [...] [...] Avis case study is based on the idea of net approver ratings, which essentially measure people saying positive things minus people saying negative things, for [...]

]]> http://www.marketsentinel.com/blog/2005/04/why-are-blogs-so-negative/comment-page-1/#comment-4 Market Sentinel » Blog Archive » Why is consumer-generated commentary so negative? Thu, 26 Oct 2006 09:37:38 +0000 /?p=4#comment-4 [...] Monologue is more negative than dialogue. Research we have previously published a reference to work done by Delahaye pointing out that blogs are more negative that messageboards. 23% of blog commentary is negative, compared to 11% of message board commentary. The reason? People tend to be more measured, more polite face to face than they are in monologue. They do not make such bold, inflammatory “look at me” negative comments. The reason is that in dialogue a speaker is unsure of the feelings of the interlocutor. If he or she makes an emphatic statement about a product or service, he or she risks spoiling their social relationship with the other speaker (or poster) who may be a big fan of the product in question. This politeness factor may also explain why the results of face to face conversations are less negative than a sample of online opinion might suggest. [...] [...] Monologue is more negative than dialogue. Research we have previously published a reference to work done by Delahaye pointing out that blogs are more negative that messageboards. 23% of blog commentary is negative, compared to 11% of message board commentary. The reason? People tend to be more measured, more polite face to face than they are in monologue. They do not make such bold, inflammatory “look at me” negative comments. The reason is that in dialogue a speaker is unsure of the feelings of the interlocutor. If he or she makes an emphatic statement about a product or service, he or she risks spoiling their social relationship with the other speaker (or poster) who may be a big fan of the product in question. This politeness factor may also explain why the results of face to face conversations are less negative than a sample of online opinion might suggest. [...]

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