The Social Sentinel: RSS Feed

The ROI on good reputation

March 11th, 2010 — Mark

In December 2007 we blogged about the businesses which would do well, despite the recession.  One of the brands we identified was John Lewis.  Today they announced record profits.  This is the value of great customer service, and great sentiment scores.

Reputation management

February 24th, 2010 — Mark

Mark Rogers, CEO of Market Sentinel, talks about the John Terry case on Radio 4’s Law in Action.   Reputation can be measured, and so can damage to it.

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Google Buzz or Bust?

February 15th, 2010 — Monica

Google Buzz: Not quite there yet
Google Buzz has arrived, but is this new Facebook-esque social stream going to win Google’s place in the social web?
Not yet.
In fact, all the buzz about Google buzz has been decidedly negative, and I’m inclined to agree.  After a few days of using the Buzz I’m already “blanking” the little [...]

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Google Sidewiki: Turning the Web into Its Own Social Network

November 10th, 2009 — Monica

Last September, Google announced “Sidewiki”, a feature of Firefox and IE that allows anyone to contribute “helpful” information next to any webpage. The latest buzz around Sidewiki concerns Reframe It, a start-up company which recently claimed that Sidewiki emulates Reframe It’s own web annotation software, right down to the icons.
Although it’s unlikely that Reframe [...]

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Claude Levi-Strauss, Father of Anthropology, Dies at 100

November 5th, 2009 — Monica

French anthropologist Claude Levi Strauss died last week at age 100. Mr. Levi-Strauss, a central figure in the structuralist school of thought, changed the way we understand civilization.
Until the 20th century, people generally believed that there were “savage” people and there were “civilized” people and the two societies were essentially distinct. Mr. Levi-Strauss [...]

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