The Social Sentinel: RSS Feed

IAB measurement ambassador quits Mindshare for Market Sentinel

September 2nd, 2010 — Monica

Digital Marketing expert Dhiren Shingadia joins Market Sentinel to accelerate delivery of social analytics services

DhirenShingadiaSmall.jpgToday we are pleased to announce that Dhiren Shingadia has joined Market Sentinel as Head of Product Marketing.

The new role is part of Market Sentinel’s strategic approach to becoming a more influential presence in the social analytics space. Shingadia will work closely with Market Sentinel’s CEO, analysts, developers and partners to discover opportunities, prioritise development and facilitate conversations about the company’s product portfolio both online and off.

“We’re developing exciting new technologies for analysing the social web and I can’t think of anyone better to propel our services to the marketplace than Dhiren Shingadia,” said Mark Rogers, CEO of Market Sentinel. “Dhiren’s unparalleled breadth of experience and insight will focus the development process and facilitate smooth but speedy growth of the company.”

Shingadia’s expertise is grounded on years of experience in web analytics, SEO, media software design and product management. Prior to joining Market Sentinel, Shingadia was manager of Mindshare UK’s Invention department where he designed and developed social analytics and buzz monitoring tools and processes for clients such as Jaguar, Volvo and Nestlé. Shingadia is also active in the social media marketing community as research and measurement ambassador on IAB UK’s Social Media Council.

“Social analytics makes it possible to adapt to the constantly evolving new media landscape,” said Shingadia. “Market Sentinel is an industry leader and I’m excited to have a role in defining and driving the vision of social analytics in our products. “

Influencing the influencers is only the beginning

September 1st, 2010 — Monica

“What’s clear, is that in social networks, information is not only democratized, it is deafening. For brands hoping to connect value with demand, rising above the noise is critical, but in order to see the effects of a rising tide, it must have a fleet of boats in the water.” – Brian Solis, briansolis.com
Brian Solis’ [...]

Read More …

There is no “best” social media channel

August 25th, 2010 — Monica

People always ask us what the “best” social media channel is for their particular marketing strategy.  If you play it by the numbers, Facebook rocks them all: last January, Compete.com reported that Facebook had over 133 million unique visitors (UVs), compared to YouTube’s 97.7 million and Twitter’s paltry 23.5 million.  How many Facebook fans do [...]

Read More …

A Facebook-driven ad network?

July 28th, 2010 — Mark

Kim-Mai Cutler of VentureBeat has an intriguing piece about Facebook’s Justin Osofsky trying to win over publishers to adopting the Facebook “Like” button. He suggests, convincingly, that the Facebook data set (social connections, positive sentiment) represents an alternative ad-serving structure to Google’s keyword-oriented approach.

Read More …