Market Sentinel is a leading supplier of blog and web monitoring services to UK and international blue chip customers in the telecommunications, internet, automotive and energy sectors. Market Sentinel's unique technology identifies the crucial sources that companies and communicators should monitor in order to take business decisions. Those sources can be found amongst consumers, suppliers, competitors and government. Market Sentinel offers its customers a range of benchmarking services so that they can compare their own authority and approval with that of their major competitors. Market Sentinel identifies key stakeholders, analyses their influence groups and helps customers understand the positioning they should adopt for marketing, public relations, investor relations, customer service and corporate social responsibility. Market Sentinel helps marketing, communications and customer service professionals achieve measurable ROI outcomes, leading to increased authority, search engine rankings and sales. |
Stakeholder analysis Identify key authorities on your brand or issue; Measure and manage your own authority on key competitive issues, or in relation to your own brand reputation Net Promoters Index Benchmark topic or brand for public approval; Draws out specific positives and negatives; Allows client to track impact of campaign Live Buzz Live notification of web conversation on key issues and concerns; Monthly digest of key developments |
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